Culture,  Indian Culture,  Play & Learning,  toys

The A-Z of India – Playtime with Indigrow

I love being an ABCD (American Born Confused Desi). Why? Because our children today have SO many more options to blend their mixed heritages and learn about them in creative ways than we ever did.

30 years ago I never had cool matching cards or puzzles or even beautiful hard bound books to learn about India, Hindi, Gujarati and religion. If you are Generation Xennial, you know what I am talking about.

This generation is the South Asian renaissance. Our immigrant parents have firmly planted themselves into the diasporas, the children (us) have grown up as American and Desi, and now our children live multicultural lives on all levels.

Today I’m super excited to introduce you to indigrow, a small business publishing company based in Singapore serving the global community.

They have created their first collection of learning and play materials for children 0-5. Each of their products ties into the A to Z alphabet yet in different ways. There is a book, a memory match game, on the go flash cards, and a floor puzzle.

Indigrow was sweet and sent me their launch collection to play with. Our children loved them!

The puzzle was the most popular with my 3.5 year old. We did it once together and then he did it on his own. There is a mini poster of the puzzle in completion and it *really* helped us know how to place the pieces (yay!).

Little missy, who is 1.5 years old, was crazy over the matching card coins. I like how they are round instead square, it’s something unusual and fun to hold. I will admit Little Missy did not get the concept of matching but she love looking at the watercolor drawings and asking, “what’s dis? what’s dis? what’s dis”… “OHHHHHHH”

What I love about indigrow’s products are the paper quality, drawings, and diversity. The drawings are watercolor style yet so detailed and exquisite. The card stock for the matching coins and puzzle pieces are thick and heavy – perfect for little, destructive hands!

And, the alphabet takes inspiration from ALL over India, not just the well known cities and things. I even learned about different areas of India, like Nagaland.

Photograph on right: Retlaw Snellac Photograph

Did you know the outfit above is traditional to the Nagas? Me either. I ended up doing some fascinating reading on the state, which was enlightening. Turns out, we adults have plenty to learn from A to Z too!

Thank you indigrow for growing our curiosity and knowledge. Visit Indigrow on Instagram and their website. Shipping is easy and they send anywhere in the world.

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